In 2012 Jill Schiefelbein created a 52-video series. After a year, she wasn’t happy with the series’ performance, so she put her geek hat on and dove into the analytics to learn how to make her content discovered. What she learned led to a YouTube presence with syndication offers, a book deal, and 1.5M+ video views. Jill will help you understand the fundamental shifts in copywriting you need to get your content found. She’s the author of Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, a VIP Contributor at Entrepreneur, and a partner at Entrepreneur Network.