MARKETING: Establish Deep Audience Connection through the Brand Experience

23 Feb 2018
1:30 pm
Auckland 1&2

MARKETING: Establish Deep Audience Connection through the Brand Experience

We know that experiences have a big role to play for brands, but how do you use it to your advantage to build loyalty and engagement to your brand? Welcome to the experience economy where customers are invested in brand personally, and see brands as an extension of themselves. In short, people want to EXPERIENCE the brand, and only the most distinctive brand experience could garner their loyalty and engagement.

In this highly interactive session, learn how to utilise consumer psychology insights and our proprietary brand experience framework to create a deep and lasting connection between your brand and your target audiences.

Brands will get to think about how to engage their stakeholders using our proprietary Brand Experience framework of Heart, Soul and Mind, with the results that stakeholders are more engaged, more motivated to share and stronger advocates of your brand.

Learning Outcomes

  • Gain an in-depth understanding of experience branding and how it works including our proprietary experience branding framework involving heart, soul and mind.
  • Learn about emotions and expectations – a hot topic in consumer psychology and how you can connect better with your stakeholders through experiences
    Map and Develop your strategic brand experience platform of your brand
  • Drive brand loyalty by delivering enriching experiences and moments to your customers
  • Get numerous case studies that big organisations across the globe employ to create a distinct experience.
  • Increase buy-in and develop a sense of ownership as you and your organisation develop your very own branded experiences

Speaker Bio

Jerome Joseph CSP, Global Speaking Fellow, PMC is the Chief Experience Officer of a NASDAQ listed brand agency. He is an award winning Brand & Customer Experience Strategist & Speaker focused on Brand Strategy, Brand Experience, Internal Branding, Personal Branding and Customer Experience. He is also on the Executive Board of The Marketing Group PLC as their Global Head for Brand Consulting. He is a bestselling Author of 5 books on Branding including the acclaimed bestselling: Internal Branding: Growing your Brand from Within. He has over 20 years of experience, worked with over 1000 brands, including many Fortune 500 companies, in 32 countries.

The combination of real life consulting experience with Fortune 500 companies, global expertise and proven speaking skills makes Jerome a sought after speaker in the market. With his highly infectious personality, fast-paced and interactive style of speaking & storytelling, audiences can expect to be entertained while attaining a wealth of great insights. His keynotes and workshops are simply not to be missed!

Jerome holds the Certified Speaking Professional (CSP) designation which is held by the top 12% speakers in the world as an award for speaking expertise. He was awarded the prestigious Global Speaking Fellow in 2015 as the 2nd Singaporean to earn this award and the 30th speaker in the world to achieve this. Currently less than 1% of speakers globally hold this designation. He also holds the Practising Management Consultant (PMC) designation awarded to experienced industry veterans in consulting.