BO2 – Results driven copywriting
Words on a page are just that, words. Unless they have purpose and direction, are relevant and strike the right chord with the intended audience and deliver a powerful message that moves that audience. Then they are so much more than words. Then they create the results you intend. This session focuses on how to build a focused and powerful written piece that turns words into results.
In 2012 Jill Schiefelbein created a 52-video series. After a year, she wasn’t happy with the series’ performance, so she put her geek hat on and dove into the analytics to learn how to make her content discovered. What she learned led to a YouTube presence with syndication offers, a book deal, and 1.5M+ video views. Jill will help you understand the fundamental shifts in copywriting you need to get your content found. She’s the author of Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, a VIP Contributor at Entrepreneur, and a partner at Entrepreneur Network.